Overview

Full Product Details

9781527538023

Table of Contents

Reviews

This book is a must-read for any manager aiming to start a corporate social responsibility effort, as well as any entrepreneur seeking to launch a company with social responsibility as part of its mission. Many people are well aware of TOMS, a shoe company that donates a pair of shoes to a needy child for every pair of shoes sold. But why did the TOMS model do so well? How easily can it be adapted by other businesses in other categories? Under what conditions might it fail? To answer these questions, this book takes a deep dive into the TOMS business model. Using a wide range of short and punchy case studies, the author examines exactly what makes the model tick and diagnoses the successes and failures of firms that have applied their own version of the model in a variety of industries and categories. The author also helpfully situates the TOMS business historically, identifying key progenitors whose business models preceded and foreshadowed the TOMS approach. Readers will come away with a clear understanding of how the one-for-one business model works, what elements of the model can (and can't) be adjusted, and how the model can be applied to future business ideas and ventures. [It is a] great book for those interested in understanding the opportunities and tensions that arise when making corporate social responsibility a core element of strategy. Kent GraysonAssociate Professor of Marketing, Northwestern University, USA

Author Information

Elizabeth Ferszt is an Instructor in the English Department and Writing Programs and at the W.P. Carey School of Business at Arizona State University. She also teaches writing in the summer as an LEO Lecturer at the University of Michigan, Ann Arbor. She holds an MA in English from the University of South Carolina, Columbia, and a PhD in English from Wayne State University, Detroit, USA.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available