The Theatre Couple in Early Modern Italy: Self-Fashioning and Mutual Marketing

Author:   Serena Laiena
Publisher:   University of Delaware Press
ISBN:  

9781644533161


Pages:   264
Publication Date:   15 December 2023
Recommended Age:   From 18 to 99 years
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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The Theatre Couple in Early Modern Italy: Self-Fashioning and Mutual Marketing


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Overview

Who were the first celebrity couples? How was their success forged? Which forces influenced their self-fashioning and marketing strategies? These questions are at the core of this study, which looks at the birth of a phenomenon, that of the couple in show business, with a focus on the promotional strategies devised by two professional performers: Giovan Battista Andreini (1576-1654) and Virginia Ramponi (1583-ca.1631). This book examines their artistic path - a deliberately crafted and mutually beneficial joint career - and links it to the historical, social, and cultural context of post-Tridentine Italy. Rooted in a broad research field, encompassing theatre history, Italian studies, celebrity studies, gender studies, and performance studies, The Theatre Couple in Early Modern Italy revises the conventional view of the Italian diva, investigates the deployment of Catholic devotion as a marketing tool, and argues for the importance of the couple system in the history of Commedia dell'Arte, a system that continues to shape celebrity today.

Full Product Details

Author:   Serena Laiena
Publisher:   University of Delaware Press
Imprint:   University of Delaware Press
Dimensions:   Width: 15.60cm , Height: 2.00cm , Length: 23.50cm
Weight:   0.463kg
ISBN:  

9781644533161


ISBN 10:   1644533162
Pages:   264
Publication Date:   15 December 2023
Recommended Age:   From 18 to 99 years
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Serena Laiena is an Assistant Professor in Italian and Ad Astra Fellow at University College Dublin. She has published articles and essays on commedia dell'arte and early modern actresses. Her research interests include early modern Italian literature and culture, the social history of theatre in the sixteenth and seventeenth centuries, women's agency in early modern Europe, and the social function of theatre today. 

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