Overview

Seven seconds is all it takes for your customer to form a first impression of your business, based on your staff attire and brand textiles. No brand, especially one in service, can afford to get it wrong. In The Textile Touch, Katie draws on over 25 years’ experience to give you the success formula for making your staff and brand textiles look stunning and leave a powerful and lasting subconscious impression that puts your brand or business in a league of its own. Read this book to: Learn how to translate your brand style into unique uniforms and collections that elevate your brand value Discover the sourcing and product development secrets of luxury high end fashion designers and brands Develop a stunning signature style using the B.E.S.P.O.K.E. methodology to build your brand’s very own capsule collection Follow a simple 6-step formula to give you the confidence to design and deliver your own unique brand products, uniforms or attire Bring your brand to life with textile touch points that last

Full Product Details

Author:   Katie Young Gerald
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 13.70cm , Height: 1.60cm , Length: 21.60cm
Weight:   0.397kg
ISBN:  

9781781333105

ISBN 10:   1781333106
Pages:   172
Publication Date:   11 June 2018
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Author Information

Katie Young Gerald is a designer, entrepreneur and speaker in the glamorous, globetrotting world of fashion and hospitality. With over 25 years' experience in luxury fashion, textiles and interiors, she co-creates beautiful uniforms and collections for high end hospitality and heritage brands, including SoHo House, The Ivy Collection, The Hospital Club Group and The Honourable Society of Middle Temple. Bespoke Textiles was a finalist for the 2017 Sustainability Award.

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