Overview

From The Boardroom to Broadway, learn how to cut through the clutter to simplify complexity in your life. Executives, Execution, and Empowerment! It is said that actions speak louder than words. Theory has its place, but experience serves invaluable. With experience, you actually learn, iterate, strategize, and improve. It's through execution that you gain clarity, achieve quantifiable results, communicate messaging, solidify priorities, and move one-step closer to realizing your vision. Like soap and bathing, strategy is of no benefit unless it's actually applied; this practical handbook provides daily benefits that far exceed the initial application. In this granular guide, you will be empowered to generate and execute business strategies through the user-friendly charts, graphs, case studies, and learnings of others. Though strategy can be complex, it isn't reserved merely for the boardroom or academic elite. The time has come to demystify the stigmas that have traditionally plagued institutionalized strategy, and in a down-to-earth manner, unpack the value-added learnings from MBA programs and scholarly textbooks to achieve obtainable results that actually matter...to you.

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9781637351116

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Jeroen Kraaijenbrink is an accomplished strategy educator, speaker, writer, and consultant with over two decades of experience bridging the gap between academia and industry. He empowers people and organizations to discover, formulate, and execute their future plans by providing them strategic guidance. In doing so, he enables others to realize their greatest ambitions. He has a PhD in industrial management and teaches strategy at the University of Amsterdam Business School. He has helped numerous midsize and larger companies across the engineering, manufacturing, healthcare and financial sectors. Jeroen is the originator of the Strategy Manifesto--a cohort that challenges what strategy could and should be like. Additionally, Kraaijenbrink is an active Forbes contributor where he writes about strategy, leadership, and how to embrace complexity in an uncertain world. Drawing from cognitive psychology, humanism, martial arts, Saint Benedict, and a wide range of other sources; he is the author of numerous articles on strategy, sustainability, personal leadership, and four books: Strategy Consulting, No More Bananas, Unlearning Strategy, and The Strategy Handbook.

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