Overview

Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa. Supplemented by online case studies and other resources, the reader is exposed to a plethora of concepts, theories, practical implications, and experiential exercises in the strategic management process. The updated text explores key regional issues, including the ""Arab Spring"", economic recession, corporate social responsibility, the role of women in business and the rise of emerging economies. The reader is encouraged to look at the world in light of the challenges many organizations are facing around the globe. Features like ""Stop and Think Critically"" and ""Focus"" points throughout each chapter encourage and inspire a thoughtful reading of the text. This is a book designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors. The authors guides the reader through both new and ongoing issues in the field of strategic management, and allow them to foster a greater understanding of this ever-developing field.

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9781138802568

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Reviews

'In a rapidly evolving business environment, strategic managers, both current and future, must have new tools and approaches in order for their companies to survive and prosper. The Strategic Planning Process, 2e, provides the knowledge that successful strategic managers need.' - Dr. William J. McDevitt, Associate Professor of Management, Saint Joseph's University, USA 'This is a thorough and academically rigorous textbook that examines the ingredients of a good strategic management process. It provides a clear and exhaustive roadmap on how to develop and implement a winning strategy. Companies of any size and from any sector will find it useful.' - Costas Markides, Professor of Strategy & Entrepreneurship, London Business School, UK

Author Information

Marios Katsioloudes is Professor of Strategic Management and Entrepreneurship at Qatar University. Arpi K. Abouhanian works on Strategic Planning and Assessment initiatives in the Office of the Vice President for Student Affairs at Qatar University.

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