Overview

Documenting the efforts of one grassroots organization that made a difference, Dorothy Swanson's story extends beyond the realms of television to demonstrate the rewards of making the voice of public opinion heard. An organization that began over 15 years ago with one woman's efforts to save one show, Viewers for Quality Television (VQT) has become an important force in the industry. Prior to Dorothy Swanson's founding of this group, there was no system in place where viewers could collectively voice their opinions to those responsible for the fate of programmes. On several occasions, Swanson's organization succeeded in convincing network executives to reconsider shows that would have been cancelled under normal business practices. VQT's endorsements continue to be an important part of many programmes' bids for survival.

Full Product Details

Author:   Dorothy Collins Swanson
Publisher:   Syracuse University Press
Imprint:   Syracuse University Press
Dimensions:   Width: 15.20cm , Height: 2.40cm , Length: 22.90cm
Weight:   0.652kg
ISBN:  

9780815606499

ISBN 10:   0815606494
Pages:   280
Publication Date:   30 September 2000
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Author Information

Dorothy Collins Swanson, the founder and president of Viewers for Quality Television, lives in Fairfax, Virginia.

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