Overview

Did you always dreamed of turning your own hobby into a business? Yes? We were also! We like travelling and partying. Whether as a local or a tourist, the following question gets asked a lot: Which nightclub has got something happening tonight? It is the story of a journey, from a crazy vacation to a serious business. An adventurous Swiss youth discovers a wild American nightlife culture that contrasts sharply with his dull home scene. Two brothers decided to turn their passion into an innovative business. This book is the story of the hard road to a dream: a chronicle of mistakes, just about every one available, but also of the courage to overcome them as they pick themselves up after each disappointment. It is a revealing example of entrepreneurism that starts naively and slowly works towards its goal against the odds, driven by determination. Then suddenly I came up with the idea: why shouldn't we write a book? A book that told the whole story from the first idea till its realization, to encourage other people to risk something to achieve their dreams without making the same mistakes as we did! Recommended reading for anyone thinking of starting their own business.

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9783033061200

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