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Every startup founder knows that startups, no matter how successful they appear from the outside, are actually beset with setbacks. The best founders retain equanimity and energy regardless. This book shows how the philosophy of Stoicism can be directly applied to the process of building companies and making new things in the world.--Marc Andreessen, cofounder, Netscape and Andreessen Horowitz Irvine is a warm and friendly Stoic, and one of the great guides through the subject. His congenial writing offers strategies for the anxiety-free, supple kind of sturdiness with which we should all be greeting ourselves and the world.--Derren Brown, mentalist, illusionist, and author of Happy While it's a commonplace that we can change our minds, this book shows us how we can also reframe our emotions in ways that liberate us from the grip of thoughts and feelings that can keep a good person down. A promising blend of classical Stoicism and trailblazing psychology.--Christopher Phillips, author of Socrates Cafe Bill Irvine does it again: he uses ancient Stoicism, updated with modern findings from psychological research, to challenge us to become better human beings.--Massimo Pigliucci, author of How to Be a Stoic The Stoic Challenge is the ultimate mental fitness program. You'll whip your fortitude into shape with exercises like negative visualization, reframing, and other Stoic principles and practices that have helped humans lead calmer, happier lives for millennia.--David Heinemeier Hansson, coauthor of Rework The Stoic Challenge is a beautifully engaging account of how to approach life with a particular gem of Stoic wisdom as your guide. I can see this book benefitting many people in their daily lives, and I'm sure they'll go on to recommend it to their friends.--Donald Robertson, author of How to Think Like a Roman Emperor

Bill Irvine does it again: he uses ancient Stoicism, updated with modern findings from psychological research, to challenge us to become better human beings.--Massimo Pigliucci, author of How to Be a Stoic Every startup founder knows that startups, no matter how successful they appear from the outside, are actually beset with setbacks. The best founders retain equanimity and energy regardless. This book shows how the philosophy of Stoicism can be directly applied to the process of building companies and making new things in the world.--Marc Andreessen, cofounder, Netscape and Andreessen Horowitz Irvine is a warm and friendly Stoic, and one of the great guides through the subject. His congenial writing offers strategies for the anxiety-free, supple kind of sturdiness with which we should all be greeting ourselves and the world.--Derren Brown, mentalist, illusionist, and author of Happy While it's a commonplace that we can change our minds, this book shows us how we can also reframe our emotions in ways that liberate us from the grip of thoughts and feelings that can keep a good person down. A promising blend of classical Stoicism and trailblazing psychology.--Christopher Phillips, author of Socrates Cafe The Stoic Challenge is the ultimate mental fitness program. You'll whip your fortitude into shape with exercises like negative visualization, reframing, and other Stoic principles and practices that have helped humans lead calmer, happier lives for millennia.--David Heinemeier Hansson, coauthor of Rework The Stoic Challenge is a beautifully engaging account of how to approach life with a particular gem of Stoic wisdom as your guide. I can see this book benefitting many people in their daily lives, and I'm sure they'll go on to recommend it to their friends.--Donald Robertson, author of How to Think Like a Roman Emperor

While it's a commonplace that we can change our minds, this book shows us how we can also reframe our emotions in ways that liberate us from the grip of thoughts and feelings that can keep a good person down. A promising blend of classical Stoicism and trailblazing psychology. -- Christopher Phillips, author of Socrates Cafe The Stoic Challenge is the ultimate mental fitness program. You'll whip your fortitude into shape with exercises like negative visualization, reframing, and other Stoic principles and practices that have helped humans lead calmer, happier lives for millennia. -- David Heinemeier Hansson, coauthor of Rework Irvine is a warm and friendly Stoic, and one of the great guides through the subject. His congenial writing offers strategies for the anxiety-free, supple kind of sturdiness with which we should all be greeting ourselves and the world. -- Derren Brown, mentalist, illusionist, and author of Happy The Stoic Challenge is a beautifully engaging account of how to approach life with a particular gem of Stoic wisdom as your guide. I can see this book benefitting many people in their daily lives, and I'm sure they'll go on to recommend it to their friends. -- Donald Robertson, author of How to Think Like a Roman Emperor Every startup founder knows that startups, no matter how successful they appear from the outside, are actually beset with setbacks. The best founders retain equanimity and energy regardless. This book shows how the philosophy of Stoicism can be directly applied to the process of building companies and making new things in the world. -- Marc Andreessen, cofounder, Netscape and Andreessen Horowitz Bill Irvine does it again: he uses ancient Stoicism, updated with modern findings from psychological research, to challenge us to become better human beings. -- Massimo Pigliucci, author of How to Be a Stoic

At this point, it's helpful to turn to philosophy, which can fill the gap in tough times for people who are not religiously inclined... Recent and helpful books include... William Irvine's The Stoic Challenge; all draw on original materials such as the Discourses of Epictetus and Meditations of Marcus Aurelius. One of the simple but powerful threads running through them is the need to separate what you can control from what you can't control, and focus all your thoughts and efforts on the former. -- Ceri Radford, What to read to stay sane during the coronavirus pandemic - The Independent Irvine is a warm and friendly Stoic, and one of the great guides through the subject. His congenial writing offers strategies for the anxiety-free, supple kind of sturdiness with which we should all be greeting ourselves and the world. -- Derren Brown, mentalist, illusionist, and author of Happy

Author Information

William B. Irvine is professor of philosophy at Wright State University. The author of seven books, including The Stoic Challenge and A Guide to the Good Life, he has also written for the Wall Street Journal, Huffington Post, Salon, Time, and the BBC. He lives in Dayton, Ohio.

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