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OverviewFrom the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history. Full Product DetailsAuthor: Timothy D. TaylorPublisher: The University of Chicago Press Imprint: University of Chicago Press Dimensions: Width: 1.60cm , Height: 0.30cm , Length: 2.40cm Weight: 0.680kg ISBN: 9780226791159ISBN 10: 0226791157 Pages: 368 Publication Date: 27 July 2012 Audience: Adult education , Further / Higher Education Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsThis strikingly original work skillfully weaves together the author's unmatched knowledge of modern music and perceptive reading of previously untapped sources to reveal how popular music and advertising became mutually-dependent industries across a century of change. It will force us to rethink what we know about the popular arts and consumer culture. -Gary Cross, Pennsylvania State University, author of All Consuming Century: Why Commercialism won in Modern America Author InformationTimothy D. Taylor is professor in the Department of Ethnomusicology and Musicology at the University of California, Los Angeles. He is the author of Global Pop: World Music, World Markets; Strange Sounds: Music, Technology, and Culture; and Beyond Exoticism: Western Music and the World. Tab Content 6Author Website:Countries AvailableAll regions |