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OverviewThis volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners. Full Product DetailsAuthor: Alan B. Albarran (University of North Texas, USA)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.20cm , Height: 1.60cm , Length: 22.90cm Weight: 0.660kg ISBN: 9780415523189ISBN 10: 0415523184 Pages: 272 Publication Date: 26 February 2013 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsForeword -- Dr. Jacqueline Vickery The Social Media Industries: Introduction and Overview -- Alan B. Albarran A History of the Social Media Industries -- David H. Goff The Paradoxes of Social Media: A Review of Theoretical Issues -- Francisco J. Perez-Latre Business Models of Most-Visited U.S. Social Networking Sites -- Jiyoung Cha Social Media Marketing -- Paige Miller Social Media Content -- Daniel Schackman Social Media and the Value of Truth: Navigating the Web of Morality -- Berrin Beasley Traditional News Media’s Use of Social Media -- Tracy Collins Standley Privacy and Social Media -- Laurie Thomas Lee Uses and Gratifications of Facebook Members 35 Years and Older -- Aimee Valentine Social Media and Young Latinos -- Alan B. Albarran Bridging the Great Divide: African American and Asian American Use of Social Media -- Maria Williams-Hawkins The Social Media Industries: Summary and Future Directions -- Alan B. AlbarranReviewsAuthor InformationAlan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas. His teaching and research interests revolve around the management and economics of the communication industries. The Social Media Industries is the fifteenth book he has written/edited during his career. Tab Content 6Author Website:Countries AvailableAll regions |
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