Overview

A collection of expert insights on how and why CEOs need to get social for business success. There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it’s enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to ‘get social’ to survive. The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they’re better able to communicate their organization’s objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising ‘social CEOs’ working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.

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9781472967244

Table of Contents

Reviews

What does social media bring to CEOs? The Social CEO provides ample reasons grounded in business and leadership imperatives. The book also offers a diversity of real life experiences - including mistakes that were made and learnt from - which effectively demystify social media. Get on board, CEOs! -- Celine Schillinger, CEO of We Need Social Damian Corbet has assembled the must read book on how to be an authentic social CEO that I wish I had read before I dipped my toes into the sometimes turbulent, but always interesting waters of social media. Contributors share their tips, tricks and lessons that will help even the most experienced senior leader to get comfortable in this brave new world of leadership -- Janice Kaffer, President & CEO of Hotel-Dieu Grace Healthcare The Social CEO has captured the traits that are required not just for the current CEO but the future CEO too. An excellent an insightful read. -- Michelle Carson-Williams, CEO of Holmes Noble The right blend of theory and case studies with practical pointers on why modern leaders should engage in social leadership. The book brings together a range of authors, but all share a belief in the huge opportunity of social media, while also recognising its risks. -- Dionne Lew, CEO of The Social Executive Trust and transparency is critical for CEOs today and social media is a great way to communicate the value and vision of a company in real time from the top. This is a must-read book, packed with invaluable insights from industry experts on the different ways that CEOs can utilize social media. -- Tiffani Bova, Head of Customer Growth and Innovation at Salesforce As a 'social CEO' myself, I can't imagine how other CEOs do the job these days if they're not active on social media. This book provides a brilliant overview of how leaders are using this technology, not just to communicate, not just to share information or opinions, but - critically - to deliver change and improve efficiency. -- Craig Bennett, CEO of Friends of the Earth Packed with insight, perspective and easy to apply tips, this is a great read for aspiring and established leaders looking to lead in a more social and connected way. -- Kate Collins, CEO of Teenage Cancer Trust Social media has become an everyday part of life - which means that leaders need to take it more seriously than ever. The Social CEO is an excellent place to start rethinking what social media means to you and your organization. -- Antony Mayfield, CEO, Brilliant Noise The Social CEO is a great read - with practical stories rather than theory, you learn from the valuable experiences of CEOs across multiple sectors. Through their personal use of social media, they are engaging with customers, attracting the best talent, and managing the reputation of their brands by joining the conversation. -- Rob Wilmot, Founder and CEO, Crowdicity This is a perfectly timed, extraordinarily relevant, action provoking book, that I consider a must-read for anybody hoping to understand how to lead both today and tomorrow. -- Steven Bartlett, CEO, SocialChain

What does social media bring to CEOs? The Social CEO provides ample reasons grounded in business and leadership imperatives. The book also offers a diversity of real life experiences - including mistakes that were made and learnt from - which effectively demystify social media. Get on board, CEOs! -- Celine Schillinger, CEO of We Need Social Damian Corbet has assembled the must read book on how to be an authentic social CEO that I wish I had read before I dipped my toes into the sometimes turbulent, but always interesting waters of social media. Contributors share their tips, tricks and lessons that will help even the most experienced senior leader to get comfortable in this brave new world of leadership -- Janice Kaffer, President & CEO of Hotel-Dieu Grace Healthcare The Social CEO has captured the traits that are required not just for the current CEO but the future CEO too. An excellent an insightful read. -- Michelle Carson-Williams, CEO of Holmes Noble The right blend of theory and case studies with practical pointers on why modern leaders should engage in social leadership. The book brings together a range of authors, but all share a belief in the huge opportunity of social media, while also recognising its risks. -- Dionne Lew, CEO of The Social Executive Trust and transparency is critical for CEOs today and social media is a great way to communicate the value and vision of a company in real time from the top. This is a must-read book, packed with invaluable insights from industry experts on the different ways that CEOs can utilize social media. -- Tiffani Bova, Head of Customer Growth and Innovation at Salesforce As a 'social CEO' myself, I can't imagine how other CEOs do the job these days if they're not active on social media. This book provides a brilliant overview of how leaders are using this technology, not just to communicate, not just to share information or opinions, but - critically - to deliver change and improve efficiency. -- Craig Bennett, CEO of Friends of the Earth Packed with insight, perspective and easy to apply tips, this is a great read for aspiring and established leaders looking to lead in a more social and connected way. -- Kate Collins, CEO of Teenage Cancer Trust

Author Information

Damian Corbet is a freelance social media manager, content writer and PR consultant. In his spare time, Damian runs The Social C-Suite, which he started in 2014, in order to promote social media to senior leaders. He interviews CEOs for his blog and occasionally speaks at conferences on the subject; he was invited to speak on the topic at a conference in Istanbul two years ago, and has organized and co-presented at a number of exclusive CEO events.

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