Overview

"Simplicity is a hard thing. As the legendary Jony Ive, Apple's former Chief Design Officer, once said, the challenge is ""to solve incredibly complex problems and make their resolution appear inevitable and incredibly simple"". Today, as technology becomes more complex than we can process, how do we hold on to that precious thread of simplicity? How do we design products and systems that are human-centred? How do we put innovation back in our own hands, even as we drive radical digital transformation? The Simplicity Playbook for Innovators shows the way. It introduces five strategic shifts that will transform the way you look at your business - from customer research to product/service development. In each strategic shift, you will find a wealth of practical tools that have been applied and tested, particularly in legacy companies dealing with complex processes and systems. When we focus on simplicity instead of innovation-for-the-sake-of-innovation, customers love the experience. With this illuminating step-by-step guide, you will rediscover how to focus on what really matters for your business, and learn the methods to create experiences that win customers' hearts."

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9789814893268

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Reviews

Keeping things simple, as we often say, is complicated and hard. Jin has unlocked the way to make simplicity a way of thinking, working and living. Through equally fascinating frameworks and stories, The Simplicity Playbook for Innovators identifies the way to develop ideas that change the world and appeal to our better nature. - Rob Findlay, Digital Innovation Lead, Amazon Web Services, Founder of Next Money A must-read for anyone who wants to venture into design thinking. The references in this book are tried-and-tested concepts that work! - Wyson Lim, Head of Group Wealth Management, OCBC Bank. Jin is both engaging and insightful. Her commitment to a structured yet user-centric approach towards simple and elegant solutions to workplace challenges and industry transformation needs will continue to inspire others, especially those who wish to be change agents and facilitators of innovation teams. - Dr Lim Lai Cheng, Executive Director, Singapore Management University Academy Jin Kang Moller is a simplicity guru. She got me started on my simplicity journey, and it changed the trajectory of my career significantly. I came to realise, from Jin's teachings and modelling, that simplicity is the heart, mind and soul of good experience. In this book, Jin transcends theory, giving the reader practical guidance on making complex customer experiences and communications more simple. I highly recommend the book for any business leader who recognises the obvious - simpler is better - and needs a playbook for achieving that noble goal. - Mark McCormick, SVP, Strategic Design, Innovation Group, Wells Fargo In The Simplicity Playbook for Innovators, Jin Kang Moller breaks down innovation into simple, easy-to-understand concepts and shows how less is more when creating something new. This book is especially relevant in today's post-Covid-19 world, where we need to be agile and creative in coping with the many unprecedented challenges. - Dennis Tan, CEO, Prudential Singapore

Author Information

Jin Kang Moller is an award-winning designer and customer experience strategist with more than 18 years' experience in Europe and Asia. Her methodologies have simplified complex customer experiences, creating bottom-line impact in organisations such as OCBC Bank, Credit Suisse, and across industries from insurance and healthcare to government. Jin is a highly acclaimed trainer, TEDx speaker, and an affiliate faculty member at Singapore Management University (SMU), teaching design thinking, innovation and leadership. She studied Change Management at INSEAD and received her MBA from The Open University, UK. She holds a BA in Art and Engineering, majoring in Visual Communications and Product Design, from Handong University, South Korea.

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