The Routledge Handbook of Tourism Experience Management and Marketing

Author:   Saurabh Kumar Dixit (North Eastern Hill University, India)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367196783


Pages:   618
Publication Date:   27 May 2020
Format:   Hardback
Availability:   In Print   Availability explained
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The Routledge Handbook of Tourism Experience Management and Marketing


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Overview

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist's behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Full Product Details

Author:   Saurabh Kumar Dixit (North Eastern Hill University, India)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   1.370kg
ISBN:  

9780367196783


ISBN 10:   0367196786
Pages:   618
Publication Date:   27 May 2020
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction 1 Saurabh Kumar Dixit PART I Tourism experience: theories, structure and frameworks 13 Conceptualizations of tourism experience 15 Jon Sundbo and Saurabh Kumar Dixit A systematic review of the tourism experience research from 2009 to 2018 27 Drita Kruja and Elvisa Drishti Key drivers of tourism experience 49 Fabrizio Ferrari Typology of tourism experience 59 Bert Smit and Frans Melissen Customer experience in tourism: an overview 67 Girish Prayag, Samuel Spector and Joerg Finsterwalder The role and measurement of emotion in tourism experiences 77 Girish Prayag The essence of memorable experience 88 Mariana de Freitas Coelho and Marlusa de Sevilha Gosling Service employees and customer experience 99 Poh Theng Loo Relationships between tourists' emotional experiences, perceived overall image, satisfaction, and loyalty 109 Keith Mandabach Tourism and the experience economy: a critique? 119 Roy C. Wood PART II Crafting tourism experiences 129 Understanding the experience design process 131 Bert Smit and Frans Melissen Experiential choice in tourism 140 Jens Friis Jensen and Jon Sundbo The service experiencescape 150 Melissa A. Baker and Kawon Kim Exploring image, perception and motivation in tourism experience 159 Brian Kee Mun Wong and Christy Yen Nee Ng Learning through extraordinary tourism experiences 173 Eva Maria Jernsand and Sandhiya Goolaup Resident-driven city hospitality design and delivery 183 Karoline Wiegerink and Jan Huizing Experiential heritage tourism designing in the United Arab Emirates 195 Joanna Seraphim and Farooq Haq Trends in experience design: strategies for attracting millennials to wineries in Victoria, Australia 207 Paul Strickland, Jennifer Laing, Warwick Frost and Kim M. Williams The role of themes and stories in tourism experiences 218 Lee Jolliffe and Pairach Piboonrungroj Understanding performativity and embodied tourism experiences in animal-based tourism in the Arctic 229 Minni Haanpaa and Jose-Carlos Garcia-Rosell Experiential dissonance 238 Jon Sundbo PART III Marketing tourism experiences 247 Traditional versus experiential marketing in tourism 249 Valentina Della Corte and Giovanna Del Gaudio Marketing approach to the tourist experience 260 Kuan-Huei Lee Experiential marketing for tourism destinations 271 Raouf Ahmad Rather and Linda D. Hollebeek Relationship marketing: a consumer experience perspective 283 Christy Yen Nee Ng and Brian Kee Mun Wong Interpreting relationships among Oktoberfest tourists' experiences and perceived value, overall satisfaction and loyalty behaviors for better marketing strategy decisions 295 Robert J. Harrington, Michael C. Ottenbacher, Burkhard von Freyberg, Alexandros Paraskevas and Laura Schmidt Delivering quality and memorable tourism experience 313 Anestis K. Fotiadis and Anastasia Ef. Spyridou Marketing gastronomic tourism experiences 323 Saurabh Kumar Dixit Managing brand experience and reputation in the hotel business 337 Hanim Kader Sanlioez-OEzgen and Metin Kozak Managing service failure and recoveries 352 Kawon Kim and Melissa A. Baker Dark tourism: negative experiences as part of modern tourism 361 Dinesh Kumar and Punam Gupta PART IV Technology enabled tourism experiences 373 Sharing economy and tourism experience 375 Adam Pawlicz An exploration of experiential travel behavior during the traveler journey 384 Roberta Minazzi Co-construction of the tourist experience via social networking sites 397 Sabrina Seeler and Heike Schanzel Technologies for enhancing wine tourism experience 409 Roberta Garibaldi and Fabiola Sfodera Pictures, colors and emotions: shaping the UK's e-tourism experience 418 Anke Schneider, Wilhelm Loibl and Ann Hindley Managing tourist experience through social media: evidence from South Korea 428 Yeonjung (Alice) Kang and Tiffany S. Legendre Virtual reality, augmented reality and tourism experience 439 Sandra Maria Correia Loureiro PART V Sustainable tourism experience 453 Sustainable tourism and the visitor experience 455 Frans Melissen and Bert Smit Rethinking sustainable tourism through identity decomposition: the stratification of the intensifying factors of the tourism experience 464 Antonio Sergio Araujo de Almeida Developing rural tourism through co-creation of sustainable tourist experiences 473 Jennifer Chan Kim Lian Towards green loyalty: driving from green experiential quality, green emotional attachment, green image, green switching experience, and green experiential satisfaction 485 Hung-Che Wu and Guo-Wei Chen Guest and host relationship in tourism experience building: rising issue of sustainability 496 Rashmi Ranjan Choudhury and Saurabh Kumar Dixit PART VI Emerging avenues of tourism experience and co-creation 509 Co-creation of tourism experiences: a conceptual framework 511 Mine Inanc and Metin Kozak Co-creation of tourism experience through service-dominant logic 519 Xiang Ying Mei Place-based business models of value creation in tourism: case of the Albergo Diffuso 529 Francesco Raggiotto, Cristiana Compagno and Michela C. Mason Chinese meaning of face in Arctic Norway: cultural co-creation for tourist experiences 539 Yan Zhang and Young-Sook Lee The emotional labor of the co-created tourism experience 550 Richard Ek, Anne Hardy, Mia Larson and Can-Seng Ooi Tourism experience and destination competitiveness 560 Abijith Abraham and Saurabh Kumar Dixit Senior tourism and customer experience: links and opportunities 570 Adela Balderas-Cejudo and George W. Leeson Crisis management and tourism experiences 580 Adiyukh Berbekova and Melissa A. Baker Conclusion: some reflections on experiential tourism management and marketing 590 Saurabh Kumar Dixit Index 596

Reviews

Filled with thoughtful pieces penned by writers from around the world, this handbook covers a variety of topics focusing on theoretical as well as practical facets of tourism experience management and marketing. The topics covered range from traditional frameworks for designing, delivering and managing tourism experiences to more current and emerging topics such as co-creating tourism experiences with customers and using technological advances to enhance and promote tourism experiences. This volume is a valuable resource for tourism researchers and practitioners. A. Parasuraman, Professor of Marketing and Holder of the James W. McLamore Chair, University of Miami, USA The Routledge Handbook of Tourism Experience Management and Marketing represents an unparalleled collection of thoughtful contributions to the advancement of experience thinking. It will prove an invaluable resource not only within the tourism industry, but for any experience-focused professional, as many of the models, metrics, design considerations, and technology twists put forth provide insights applicable to any experience-minded business. Indeed, in the Experience Economy - where time is the currency of consumption - all customers are tourists; and this volume helps set the agenda as enterprises compete to offer compelling places to spend their time. B. Joseph Pine II & James H. Gilmore, co-authors of The Experience Economy: Competing for Time, Attention, and Money The Routledge Handbook of Tourism Experience Management and Marketing provides comprehensive coverage of recent experience research and thinking. The handbook provides 52 chapters from authors from around the world. Sections of the handbook that are of topical interest include designing experiences, technology-enabled experiences, and sustainable tourism experiences. The chapters cover experience in diverse contexts such as hospitality, attractions, gastronomy, travel, and accommodation. Theoretical, methodological and empirical chapters include international case studies. This edited book is a timely collection providing the state of the art of management and marketing of tourism experiences. Noel Scott, Professor of Tourism Management, Sustainability Research Centre, University of the Sunshine Coast, Australia


'Filled with thoughtful pieces penned by writers from around the world this handbook covers a variety of topics focusing on theoretical as well as practical facets of tourism experience management and marketing. The topics covered range from traditional frameworks for designing, delivering and managing tourism experiences to more current and emerging topics such as co-creating tourism experiences with customers and using technological advances to enhance and promote tourism experiences. This volume is a valuable resource for tourism researchers and practitioners.' A. Parasuraman, Professor of Marketing & Holder of the James W. McLamore Chair, University of Miami, USA The Routledge Handbook of Tourism Experience Management and Marketing represents an unparalleled collection of thoughtful contributions to the advancement of experience thinking. It will prove an invaluable resource not only within the tourism industry, but for any experience-focused professional, as many of the models, metrics, design considerations, and technology twists put forth provide insights applicable to any experience-minded business. Indeed, in the Experience Economy - where time is the currency of consumption - all customers are tourists; and this volume helps set the agenda as enterprises compete to offer compelling places to spend their time. B. Joseph Pine II & James H. Gilmore, co-authors of 'The Experience Economy: Competing for Time, Attention, and Money' 'The Routledge Handbook of Tourism Experience Management and Marketing provides comprehensive coverage of recent experience research and thinking. The handbook provides 52 chapters from authors from around the world. Sections of the handbook that are of topical interest include designing experiences, technology enabled experiences, and sustainable tourism experiences. The chapters cover experience in diverse contexts such as hospitality, attractions, gastronomy, travel, and accommodation. Theoretical, methodological and empirical chapters include international case studies. This edited book is a timely collection providing the state of the art of management and marketing of tourism experiences.' Noel Scott, Professor of Tourism Management, Sustainability Research Centre, University of the Sunshine Coast, Australia


Author Information

Saurabh Kumar Dixit, PhD is an Associate Professor and Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. He holds a Bachelor's degree in Hotel Management and Catering Technology, a Master's degree in Tourism Management, and a Doctorate (PhD) in Hotel Management. His research interests include Consumer Behavior, Gastronomic Tourism, Service Marketing, Experience Management, and Marketing in hospitality and tourism contexts. He has worked more than 20 years in a number of Indian universities and educational institutes and successfully completed different research projects relating to hospitality and tourism management. He has 11 books to his credit including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism and The Routledge Handbook of Gastronomic Tourism. He can be contacted at saurabh5sk@yahoo.com.

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