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9780367567613

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"""In the cusp of a new industrial revolution, how is international hospitality shaped by the various emerging forces and pressures and how are businesses responding to the new challenges? Is the hospitality business culture changing and what business models will be adopted to address the dynamism of the hospitality environment in the new networked economy? This companion is reader-friendly and very useful resource equally for early-career and seasoned hospitality researchers and practitioners in answering these questions and many others that arise in the field of international hospitality business management."" Prof. Dr. Alexandros Paraskevas, University of West London, UK ""The hospitality industry has always considered itself to be an international business, but today´s challenges as a result of progressing globalization have a completely different dimension than twenty years ago. It was about time for this handbook, as this anthology will provide readers with an extensive overview of issues pertaining to the strategic and operational debate on globalization within the hospitality industry."" Prof. Dr. Stephan Gerhard, Serial Hospitality Entrepreneur, Owner/Founder TREUGAST Solutions Group, 25hours, Arcona Hotels & Resorts etc., Germany ""As an international industry, the hospitality business is facing fast-paced changes as a result of exponential growth and economic strength in China and the Asia-Pacific region. This handbook will empower readers to master challenges ahead and to leverage the opportunities of globalization and growth in the hospitality sector. Its industry-oriented approach is extremely useful and well balanced resource for practitioners, academics and students in international hospitality management and beyond."" Maria Yue, Director Finance for Hyatt Place and Hyatt House Brands Asia Pacific, Hong Kong SAR, China."

Author Information

Marco A. Gardini is Professor of International Hospitality Management and Marketing, and Vice Dean of the Faculty of Tourism, at Kempten UAS, Germany. Michael C. Ottenbacher is Head of the Department of Hospitality Management at Kansas State University, USA. Markus Schuckert is Associate Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, Hong Kong S.A.R., China.

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