Overview

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are ""household names"", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Full Product Details

Author:   Michael R. Solomon (Saint Joseph's University, USA) ,  Tina M. Lowrey
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   1.140kg
ISBN:  

9781138695160

ISBN 10:   1138695165
Pages:   564
Publication Date:   26 September 2017
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part I: Introduction Preface A History of the Study of Consumer Behavior Sidney J. Levy Climate, Culture, and Consumption: Connecting the Dots Jagdish N. Sheth Part II: Well-Being Materialism: Conceptualizations, Antecedents, and Consequences Nimish Rustagi, L. J. Shrum The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being Leonard Lee, Tim M. Böttger Part III: Perception Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing Nailya Ordabayeva, Pierre Chandon Implications of Product Anthropomorphism Through Design Ana Valenzuela, Rhonda Hadi Part IV: Learning & Memory The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge Robert S. Wyer, Jr. and Tao Tao The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception Christina I. Anthony, Elizabeth Cowley Part V: Self/Gender The Interplay of the Desired and Undesired Selves in Everyday Consumption Chihling Liu, Margaret K. Hogg Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards Transformative Perspectives Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein, Birkbeck, Jon Littlefield, Laurel Steinfield Part VI: Motivation/Values/Personality Social Values in Consumer Psychology: Key Determinants of Human Behavior Wang Suk Suh and Lynn R. Kahle The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching Suresh Ramanathan Part VII: Decision Making Pricing in the Digital Age: Implications for Consumer Behavior Russell S. Winer The Quantified Self: Self-Regulation in Cyborg Consumers Rachel Ashman, Julia Wolny, Michael R. Solomon Part VIII: Attitudes & Branding How Consumers’ Attitudes Towards Brands Are Shaped Danielle J. Brick, Susan Fournier Brand Attitude Structure Frank R. Kardes, Ruth Pogacar, Roseann Hassey, Ruomeng Wu Part IX: Language The Influence of Marketing Language On Brand Attitudes and Choice Ruth Pogacar, Tina M. Lowrey, L. J. Shrum On the Search for the Perfect Brand Name Sascha Topolinski Part X: Buying/Retailing/Services/Disposal How Retailing Cues Influence Shopping Perceptions and Behavior Dhruv Grewal, Anne L. Roggeveen, Lauren S. Beitelspacher Using Visual Design to Improve Customer Perceptions of Online Assortments Barbara E. Kahn Part XI: Family Power and Gender Dynamics in Contemporary Families Gokcen Coskuner-Balli, Samantha N. N. Cross Conducting International Consumer Research with Children: Challenges and Potential Solutions Tina M. Lowrey, Lan Nguyen Chaplin, Agnes Nairn, Aysen Bakir, Verolien Cauberghe, Elodie Gentina, Liselot Hudders, Hua Li, Fiona Spotswood, Anna Maria Zawadzka Part XII: Groups/Social Media Social Media Ashlee Humphreys Segmented Clusters versus Social Groupings & Status Games: The Changing Landscape of Luxury Consumers Laurel Steinfield Part XIII: Subcultures Community Lost: The Unrealized Collaborative Market Potential of Credit Unions Hope Jensen Schau and Albert M. Muñiz, Jr. Coconstructing institutions one brick at a time: appropriation and deliberation on LEGO Ideas Albert M. Muñiz Jr., Marie Taillard Part XIV: Social Class/Power The Hidden Hand of Social Class Paul Henry & Marylouise Caldwell Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do Ronald Paul Hill Part XV: Culture Multiple Shades of Culture: Insights from Experimental Consumer Research Zeynep Gürhan-Canli, Gülen Sarial-Abi, Ceren Hayran The Case for Exploring Cultural Rituals as Consumption Contexts Cele C. Otnes Part XVI: Applied Consumer Behavior Consumer Behavior in the Marketing Information Ecosystem John Wittenbraker & Norbert Wirth Emerging Trends for Consumer Behavior Practitioners Jim Multari

Reviews

This volume is an excellent companion to the study of consumer behavior. It covers the basic components, such as perception, motivation, attitudes, and learning. More importantly, it provides cutting-edge updates and new topics including effects of climate, the quantified self, retail therapy, and poverty. It clearly deepens and broadens our understanding of consumers. Russell Belk, York University, Canada

Author Information

Michael R. Solomon is Professor of Marketing at Saint Joseph’s University, USA. Tina M. Lowrey is Professor of Marketing at HEC Paris, France.

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