Overview

Full Product Details

Author:   Sonny Nwankwo (University of East London, UK) ,  Kevin Ibeh (Birkbeck, University of London, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 17.40cm , Height: 3.80cm , Length: 24.60cm
Weight:   1.202kg
ISBN:  

9780415635455

ISBN 10:   0415635454
Pages:   624
Publication Date:   22 June 2014
Audience:   College/higher education ,  Tertiary & Higher Education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Reviews

'Refreshing in its breadth and depth of coverage of the business landscape both in Africa and on Africa.' - Professor Gerry Nkombo Muuka, Associate Dean in the College of Business at Murray State University in Kentucky, USA

Author Information

Sonny Nwankwo is Professor of Marketing at the University of East London, UK. Kevin Ibeh is Professor of Marketing and International Business at  Birkbeck, University of London, UK.

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