Overview

The COVID-19 pandemic clearly shows the vital role of accurate and reliable information to public health. Health literacy addresses not only patients' needs but also the needs of the general population, who must not only comply with advice and instructions but also understand the severity of health crises and respond accordingly. A variety of crises imposed on healthcare systems constantly arise ranging from pandemics to natural catastrophes; in addition, there are crises within the healthcare systems, such as lack of resources and appropriate workforce. Crises in healthcare systems that are not efficiently dealt with may result in inefficiencies and inequalities in health provision. Health campaigns are used to increase the public's health literacy by providing simple and clear information to individuals and target groups. Understanding the links between health-related information, the intermediary campaigns, and the response of the public is of critical importance in order to appropriately shape the message and find issues that the public needs to unlearn and relearn. The book examines the role of health literacy not only in informing the public but also in building a culture of cooperation between the healthcare systems and their users. It investigates the role of communication strategies and educational activities of multiple agencies at a local, national, and global level. The text also explores ethical issues associated with healthcare crises and how they are negotiated in health campaigns.

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9781799896524

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Vassilios Papalois is Professor of transplantation surgery and consultant transplant and general surgeon at Hammersmith Hospital. He leads a Transplant Centre of Excellence focusing on high risk and extended criteria kidney and pancreas transplantation. Professor Papalois was trained in general and transplant surgery at St Mary's Hospital and in the department of surgery at the University of Minnesota (post-PhD fellowship and clinical fellowship) which is one of the biggest transplant programmes in the world and has led in the field of transplantation for the last 50 years. Professor Papalois is clinical lead for medico-legal issues at Imperial College Healthcare NHS Trust, chairs the Ethics Committee of the Avon and Somerset Constabulary and he is a member of the Research Ethics Committee of the UK Ministry of Defence. He is the Secretary General of the European Union of Medical Specialists (UEMS), the Secretary General of the European Society of Organ Transplantation (ESOT), a member of the Executive Board of the Association of Surgeons of Great Britain and Ireland (ASGBI), a member of Council of the British Transplantation Society (BTS) and the European Society of Surgery (ESS). Professor Papalois organises a series of advanced international courses annually on transplant training, clinical ethics and health policy and has given more than 100 lectures in international forums as an invited speaker. He has been awarded a Bronze National Award for Clinical Excellence by the UK Department of Health, a Senior Clinical Investigator Award by the European Society for Organ Transplantation and a Teaching Excellence Award by Imperial College London. Kyriaki-Barbara Papalois completed her BSc in Biomedical Sciences at Queen Mary University of London and has undertaken research projects in the Blizard Institute and Barts Cancer Institute. She completed her medical training at Barts and the London School of Medicine and Dentistry and is currently working as an Academic Foundation doctor in the Royal Berkshire Hospital in Thames Valley Oxford. Dr Papalois is hoping to train in Obstetrics and Gynaecology and has held multiple leadership positions in regional and national organisations including the Association of Surgeons of Great Britain and Ireland (ASGBI), the Moynihan Academy (MA), Institute of Medical Ethics (IME), British Undergraduate Society of Obstetrics and Gynaecology (BUSOG) as the Mentorship Coordinator and Thames Valley BUSOG representative.

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