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OverviewDesign is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book’s many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets. Full Product DetailsAuthor: D.O. Ughanwa , M.J. BakerPublisher: Taylor & Francis Inc Imprint: Routledge Volume: 29 Weight: 0.453kg ISBN: 9780815370857ISBN 10: 0815370857 Pages: 394 Publication Date: 17 January 2018 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. The British Disease: An Examination of Factors Underlying the Decline in British Competitiveness in World Markets 2. Price and Value 3. Taking Stock 4. The Characteristics of Commercially Successful Firms 5. Sharpening the Competitive Edge 6. Design: Meaning and Application 7. Improving Competitiveness Through Design Management 8. A Model of the Role of Design in International CompetitivenessReviewsAuthor InformationD.O. Ughanwa, M.J. Baker Tab Content 6Author Website:Countries AvailableAll regions |
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