Overview

The Rise and Fall of Veru's Luxury Phones unveils the captivating story of a brand that redefined what it meant to own a luxury smartphone. Born from Nokia's vision and crafted with sapphire glass, 18K gold, and alligator leather, Veru's phones were a status symbol for the elite. But as the smartphone world evolved, Veru's focus on opulence left it struggling to keep pace with tech giants.Explore the bold innovations and the financial collapse that led to Veru's downfall, and the fascinating attempts to revive the brand. With exclusive insights into the luxury tech market, this book offers a behind the scenes look at how luxury and technology collided, and why Veru's story still resonates today. Is there still room for ultra high end phones in a world driven by performance? Find out how Veru's ambition to create the ultimate luxury phone ultimately shaped the future of mobile technology.

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