Overview

Some brands rise quietly. Some dominate loudly. And some disappear without warning. The Rise and Fall of Brands is a deeply reflective exploration of why some of the world's most admired companies - once powerful, trusted, and seemingly invincible - slowly lost their way. This book is not about balance sheets or business jargon. It is about people, decisions, blind spots, and moments when success stopped companies from listening. Through carefully researched and thoughtfully written stories of iconic brands such as Nokia, Kodak, BlackBerry, Lehman Brothers, Enron, Pan Am, Polaroid, Kingfisher Airlines, General Motors, Compaq, Circuit City, Revlon, and many others, the book traces a familiar but often ignored pattern: Brands rise when they stay close to customers, reality, and purpose. They fall when confidence turns into comfort, and comfort turns into blindness. Written in a narrative, human style rather than a textbook format, each chapter reads like a story - revealing not just what happened, but why it happened. The book highlights how small decisions, internal assumptions, ignored signals, and cultural shifts quietly shape outcomes long before failure becomes visible. The Rise and Fall of Brands is for: Entrepreneurs and startup founders Business leaders and managers Students of management and strategy Professionals curious about leadership and decision-making Readers who enjoy thoughtful, real-world stories with deeper meaning More than a book about brands, this is a book about attention - and what happens when it fades. The lessons in these pages go beyond business. They apply to careers, organisations, institutions, and even personal lives. Because the forces that cause brands to fall are the same forces that affect people when they stop listening, adapting, and reflecting. This book does not judge failures. It seeks to understand them. If you are interested in how success is built - and how it is quietly lost - The Rise and Fall of Brands will stay with you long after the last page.

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