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OverviewFull Product DetailsAuthor: Craig HaydenPublisher: Lexington Books Imprint: Lexington Books Dimensions: Width: 15.80cm , Height: 1.80cm , Length: 23.10cm Weight: 0.467kg ISBN: 9780739142592ISBN 10: 0739142593 Pages: 308 Publication Date: 21 December 2011 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter 1: Introduction Chapter 2: Evaluating Soft Power: Toward a Comparative Framework Chapter 3: Japan: Culture, Pop Culture, and the National Brand Chapter 4: Venezuela: Telesur and the Artillery of Ideas Chapter 5: China: Cultivating a Global Soft Power Chapter 6: United States of America: Public Diplomacy 2.0 and 21st Century Statecraft Chapter 7: ConclusionReviewsHayden (American Univ.) offers a welcome, much-needed analysis of what has become one of the most discussed concepts in international relations--soft power. Joseph S. Nye's concept of soft power has gained much attention in recent years, yet a thorough theoretical analysis has been sorely lacking. Hayden provides this analysis by merging this concept with the notion of public diplomacy, which he defines broadly as purposive attempts by actors to communicate in global media, cultural, and information spaces. In the author's own words, the book's goal is to develop a theoretical treatment of soft power and public diplomacy through an interdisciplinary investigation of what is demonstratively a transnational, interdisciplinary phenomenon. The book succeeds in this goal. One of Hayden's main contributions is to not only offer a fresh analysis of US debates over the use of soft power in light of increased anti-Americanism in recent years. He also offers a rich comparative analysis of how soft power is deployed in the crucial states of China, Japan, and Venezuela, demonstrating how the key soft power notions of influence and persuasion are conceived of differently in different national contexts. Summing Up: Highly recommended. CHOICE Hayden (American Univ.) offers a welcome, much-needed analysis of what has become one of the most discussed concepts in international relations--soft power. Joseph S. Nye's concept of soft power has gained much attention in recent years, yet a thorough theoretical analysis has been sorely lacking. Hayden provides this analysis by merging this concept with the notion of public diplomacy, which he defines broadly as purposive attempts by actors to communicate in global media, cultural, and information spaces. In the author's own words, the book's goal is to develop a theoretical treatment of soft power and public diplomacy through an interdisciplinary investigation of what is demonstratively a transnational, interdisciplinary phenomenon. The book succeeds in this goal. One of Hayden's main contributions is to not only offer a fresh analysis of US debates over the use of soft power in light of increased anti-Americanism in recent years. He also offers a rich comparative analysis of how soft power is deployed in the crucial states of China, Japan, and Venezuela, demonstrating how the key soft power notions of influence and persuasion are conceived of differently in different national contexts. Summing Up: Highly recommended. * CHOICE * "Hayden (American Univ.) offers a welcome, much-needed analysis of what has become one of the most discussed concepts in international relations--soft power. Joseph S. Nye's concept of soft power has gained much attention in recent years, yet a thorough theoretical analysis has been sorely lacking. Hayden provides this analysis by merging this concept with the notion of public diplomacy, which he defines broadly as purposive attempts by actors to communicate in global media, cultural, and information spaces. In the author's own words, the book's goal is ""to develop a theoretical treatment of soft power and public diplomacy through an interdisciplinary investigation of what is demonstratively a transnational, interdisciplinary phenomenon."" The book succeeds in this goal. One of Hayden's main contributions is to not only offer a fresh analysis of US debates over the use of soft power in light of increased anti-Americanism in recent years. He also offers a rich comparative analysis of how soft power is deployed in the crucial states of China, Japan, and Venezuela, demonstrating how the key soft power notions of influence and persuasion are conceived of differently in different national contexts. Summing Up: Highly recommended. * CHOICE *" Author InformationCraig Hayden is assistant professor of international communication at the School of International Service at American University. He has taught at the University of Virginia’s Department of Media Studies and at the University of Southern California Annenberg School for Communication. Craig was named a Research Fellow at the USC Center on Public Diplomacy in 2009. He blogs at the International Media Argument Project (www.intermap.org). Tab Content 6Author Website:Countries AvailableAll regions |
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