Overview

Remarkable is more than just a word. It's a vision. It's the art to create meaningful impact to prospects and customers. Being remarkable is something that I believe every company can achieve. The Remarkable Effect was written to help tech-entrepreneurs-on-a-mission shape the software business they've always aspired to run: Remarkable and Impactful. In The Remarkable Effect Ton Dobbe reveals the ten traits that define a remarkable software company. Stacking them up behind each other will not only help you stand out in your category, but also create clear leverage of value; exponential value, not just incremental - hence 'The Remarkable Effect.' It might be, however, you aren't the CEO (yet!) and are still selling products day to day with prospects, or maybe you are at the strategic helm of your company looking for solutions to uniquely position the value you have to offer, or potentially you are looking for fresh product strategy perspectives to keep you stay one step ahead. If your goal is to further the business you own, run or work for, this book for you. It is not about processes and procedures - the 80% under the water. This book is about the 20% that will separate you from the rest. The ideas and strategies in this book have been proven to be highly effective for start-ups, underdogs, established market leaders (who are often in danger of losing their edge), small companies, large companies and everything in between. There's an art and a science to being remarkable, and it hasn't got anything to do with where you are on your journey. So, are you ready to take the journey to unleash the remarkable effect inside your software business?

Full Product Details

Author:   Ton Dobbe
Publisher:   The Choir Press
Imprint:   The Choir Press
Dimensions:   Width: 15.20cm , Height: 1.60cm , Length: 22.90cm
Weight:   0.395kg
ISBN:  

9781789630978

ISBN 10:   1789630975
Pages:   292
Publication Date:   02 February 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction: The Journey Starts Part 1: The Value Lever: get noticed in a dense market Trait 1 - You can't please everyone Trait 2 - Offer something valuable and desirable Trait 3 - Be different, not just better Part 2: The Viability Lever: increase customer life-time value Trait 4 - Master the art of curiosity Trait 5 - Create new value possibilities Trait 6 - Create fans, not just customers Trait 7 - Focus on the essence Part 3: The Volume Lever: win more, win bigger Trait 8 - Create momentum Trait 9 - Sell the idea, not the product Trait 10 - Surprise and hit the right nerve

Reviews

Author Information

Ton Dobbe is a strategic product marketing expert and recognized global influencer on AI and Innovation. With over twenty-eight years of experience in enterprise business software, he advises, consults, and speaks with tech-entrepreneurs-on-a-mission (start-ups to Fortune 500) to deliver the change they seek to make in the world in the most remarkable and impactful way. He hosts the weekly Value Inspiration podcast, with the sole purpose of sharing compelling stories of the value we can unlock when technology and people blend in the right way.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions