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OverviewNadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback. Full Product DetailsAuthor: Nadine ScholzPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 2015 ed. Dimensions: Width: 14.80cm , Height: 0.60cm , Length: 21.00cm Weight: 1.408kg ISBN: 9783658098360ISBN 10: 3658098368 Pages: 86 Publication Date: 09 June 2015 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsThe Crowdfunding Phenomenon.- Perspectives of Crowdfunding on the Innovation Process.- Research Design for the Empirical Study.- Critical Actors and Their Drivers in the Crowdfunding Ecosystem.- New Dynamics in the Innovation Process.ReviewsAuthor InformationNadine Scholz received her Master’s degree in Innovation Management and Entrepreneurship from Manchester Business School, UK. Tab Content 6Author Website:Countries AvailableAll regions |
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