Overview

You may not believe it right now, but it is true. The recession is over! Sure, there will be a few more monetary 'wobbles and worries' to slow initial recovery, but nevertheless, recovery is on its way. Our return to prosperity will look different to times gone by, but it will happen, and happen soon. For now is the new business reality, especially for aspiring and mature Small to Medium Enterprises, (SME's). Exciting and possibly uncharted times lie ahead. The only question that remains is Are you and your business really ready? The economic environment is changing and both you and your business should be getting ready right now, innovating and preparing new ideas to take advantage of the opportunities coming your way. Economies change fast and this is nothing new. The reality of recent day to day trading, especially for some SME's, is usually just focussing on maintaining market share, proposition and profitability now. This is not unreasonable, it's been tough for the last few years and you don't need me to remind you of this. This book investigates ideas, new business practices, experiences and the reality of the dynamic recovery proposition that lies just ahead if you apply some thought, strategy, innovation, energy and robust planning. Are you and your business ready?

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9780957312524

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By Sir Christopher Snowden FRS, FREng As I write this foreword, the global economy is showing signs of recovery from the effects of severe recession. The UK is showing early indications of emergence, with 0.3 per cent growth in the economy in 2012 and encouraging employment statistics in the first months of 2013. This is the time for companies to seize the opportunities for growth. Economies emerging from recession provide real opportunities for your business and this is the moment to take them. The commercial sector will regain momentum and the business decisions you make in the near future will influence the outcome of your company's success in years to come. This book is aimed at those who are already running businesses and for aspiring directors, partners and managers of small to medium enterprises (SMEs). It provides thought provoking ideas and challenges for chief executives and leaders of businesses and charities - especially those that appear to have entered a mature phase of development in recent times. This is a book for those who want to evaluate the success of their enterprise and reinvigorate the business and themselves, capturing the author's enthusiasm and experience. Starting a business can be hard enough, but moving it out of the start-up phase or climbing out of a plateau can be even harder sometimes. Keith Churchouse's book provides informed views, guidance and opinions based on many years' experience in the financial sector. It is aimed at the aspiring businesses that no longer fit into the 'start-up' category, but which have not fully realised their potential or have been focused on surviving the challenges of the recession. Keith takes a very pragmatic approach in this book, sharing experiences, mistakes and successes. His fresh and energetic style provides the reader with inspiration to make a real difference to the business decisions and directions that are needed in many SMEs to take them on to greater success. The book is aimed at stimulating action by getting managers and business leaders to ask themselves tough questions about planning for the future and assessing where the business is placed today relative to the competition. I am sure that the highly motivational style of this book will energise your thinking and I hope it contributes to even greater success in your ventures.

Author Information

Keith Churchouse BA (Hons), FPFS, Certified Financial PlannerFP(R), ISO22222 Personal Financial Planner Having worked in the financial services industry for over a quarter of a century, and qualified to a high level within UK retail financial services, Keith set up Chapters Financial Limited with Esther Dadswell in 2004, a Chartered Financial Planning company in Guildford, Surrey. The company is authorised and regulated by the Financial Conduct Authority. Keith also completed a BA (Hons) degree in Financial Services in 2007 with Napier University and became a Fellow of the Personal Finance Society in December 2007. In 2008, using Standards International, he was the fourth person in the UK to achieve ISO 22222 Personal Financial Planner status, the British Standard for Personal Financial Planners. Taking an avid interest in his local Surrey based business community, Keith became Chairman of the Guildford Business Forum in 2011 and is also Trustee to two excellent local charities, including Headway Surrey. At the time of writing, he is also Apprentice Ambassador to Guildford College and maintains various directorships of local companies. Keith has made regular expert comment in the local and national press and has frequently been interviewed on money matters on BBC local radio over the last seven years.

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