Free Delivery Over $100
|
|
|||
|
||||
OverviewThe act of personal selling in the fashion industry is quickly becoming lost in a sea of flashy advertisements, Web sites, and other technological noise. Increasingly students feel selling is something some other department is responsible for, or something that magically happens. Future salespeople and sales executives must get a thorough understanding of the real-world basics of selling while in class, rather than by trial and error on the job. With a real-world practical approach, this book will start educating students on these principles in preparation for their entrance into the job market. Instructor's Guide includes options fo rorganizing the curriculum and suggestions for teaching the course. Full Product DetailsAuthor: Gerald J. Sherman , Sar PerlmanPublisher: Bloomsbury Publishing PLC Imprint: Fairchild Books Dimensions: Width: 22.90cm , Height: 1.20cm , Length: 30.50cm Weight: 0.551kg ISBN: 9781563674211ISBN 10: 1563674211 Pages: 320 Publication Date: 01 September 2006 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: Out of stock  Table of Contents* Selling Isn't a Dirty Word * Retail Sales * Business-to-Business Selling * Getting to the Sale * The Sales Presentation * Follow Through the Relationship Development * Selling Yourself * The Characteristics of Successful Salespeople and Sales Managers * Managing a Sales Force * Training and Tools * Measuring Productivity * Organizational Structure & Interaction * The Global Marketplace * Adjusting to Changes in Fashion MarketsReviewsAuthor InformationGerald J. Sherman teaches at Johnson and Wales University. Tab Content 6Author Website:Countries AvailableAll regions |
||||
