Overview

"This is a gripping account of ambition, enterprise, and corporate strategies. It took a sleeping pill to get a somnolent company up and running. The drug was Calmpose - Ranbaxy's answer to Roche's Valium - and its launch in 1969 was the hitherto unknown company's first step on the long road to global stardom. ""The Ranbaxy Story"" sets down, for the first time, Ranbaxy's remarkable journey from a distributor of medicine to a multinational corporation, deriving over eighty per cent of its business from outside India. It is also the story of the Singh family, of Bhai Mohan Singh's dogged pursuit to expand the company during the licence-permitquota raj and of Dr Parvinder Singh who was convinced way back in the 1970s that Ranbaxy's destiny lay in the international markets. Bhupesh Bhandari, a business journalist who has followed the company closely for over a decade, traces Ranbaxy's growth against the backdrop of the global pharmaceutical business. An intimate portrait of this pioneering company, ""The Ranbaxy Story"" is a must read at a time when going global is high on the agenda of most Indian companies."

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9780144000975

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* '[The Ranbaxy Story] illuminates the corporate landscape over five decades of dramatic change' - Business Standard * '[A] racy account of Ranbaxy's success' - Business Today * 'Written in a crisp and anecdotal style, The Ranbaxy Story...is remarkable for its depth and coverage' - Pitch

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The Ranbaxy Story is Bhupesh Bhandari's first book, though readers of business news will be familiar with his byline in Businessworld and Business Standard. Yet to face a dull moment in life, he reads about The Great Game on Sundays and often dreams of going back one day to the mountains from where he hails.

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