Overview

The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry. Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and 'the decline of media', and is packed with student-friendly features including clear chapter aims, discussion questions and further reading suggestions throughout. The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and marketing communications. This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683.

Full Product Details

Author:   Alison Theaker
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   7th edition
Weight:   0.840kg
ISBN:  

9781032852652

ISBN 10:   1032852658
Pages:   350
Publication Date:   19 August 2025
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available  
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Table of Contents

List of Figures List of Tables List of Contributors Preface Part 1 The context of public relations 1. What is public relations? Sarah Roberts Bowman and Gloria Walker 2. Public relations and communications Sarah Roberts Bowman 3. Public relations, politics and the media Sarah Roberts-Bowman and Gloria Walker 4. Public relations and management Anne Gregor7 5. Ethics, professionalism and regulation Alison Theaker and Aimee Postle Part 2 Strategic public relations 6. Public relations and corporate communication Sarah Roberts Bowman and Gloria Walker 7. Public relations and corporate identity Susan Kinnear and Hugh Griffiths 8. Risk, issues and crisis management Heather Yaxley 9. Public relations and corporate social responsibility Antonio Marques Mendes 10. Measurement and evaluation Mairead McCoy 11. Public relations and globalisation Averill Gordon Part 3 Stakeholder public relations 12. Media relations in the social media age Philip Young 13. Internal communications Liam Fitzpatrick 14. Financial communications Nicola Hooper 15. Public sector public relations Susan Kinnear and Amanda Coleman 16. Consumer public relations Michael Frohlich and Andrew Lopez 17. Business to business public relations Loretta Milan 18. Public relations and engagement in the not for profit sector Alan Anstead 19. Using new technology effectively in public relations Heather Yaxley 20. Activism and public relations Philip Young 30. Future challenges for public relations Alison Theaker Bibliography Index

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Author Information

Alison Theaker has over 30 years’ experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School, UK, and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and is now an executive coach for small businesses, running her own consultancy, The Spark, UK, as well as a tutor at Cambridge Marketing College, UK. She completed her MPhil on the role of mentoring for women entrepreneurs at Bath University, UK, in 2023. As co-director of Live Life for Me, she works with individuals and organisations providing courses on menopause and beyond.

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