The Public Image of Henry Ford: An American Folk Hero and His Company
Author:   David L. Lewis
Publisher:   Wayne State University Press
ISBN:  

9780814318928


Pages:   600
Publication Date:   30 June 1976
Format:   Paperback
Availability:   Out of stock   Availability explained


Our Price $73.79 Quantity:  
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The Public Image of Henry Ford: An American Folk Hero and His Company


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Overview

This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.

Full Product Details

Author:   David L. Lewis
Publisher:   Wayne State University Press
Imprint:   Wayne State University Press
Dimensions:   Width: 16.70cm , Height: 3.00cm , Length: 23.00cm
Weight:   1.034kg
ISBN:  

9780814318928


ISBN 10:   0814318924
Pages:   600
Publication Date:   30 June 1976
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

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