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OverviewFull Product DetailsAuthor: Rajeev Batra , Colleen Seifert (University of Michigan, Ann Arbor, MI, USA) , Diann Brei (University of Michigan)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.20cm , Height: 2.30cm , Length: 22.90cm Weight: 0.540kg ISBN: 9780765647603ISBN 10: 0765647605 Pages: 354 Publication Date: 10 August 2015 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews"""the presentation of the material is thought provoking and may benefit practitioners studying the appeal of products to consumers. Researchers may benefit from the breadth of topics covered, packaged in a well-organized flow of topics."" - S. R. Sisodiya, University of Idaho, CHOICE, 2016" the presentation of the material is thought provoking and may benefit practitioners studying the appeal of products to consumers. Researchers may benefit from the breadth of topics covered, packaged in a well-organized flow of topics. - S. R. Sisodiya, University of Idaho, CHOICE, 2016 Author InformationRajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan, USA. Colleen M. Seifert is Professor of Psychology at the Department of Psychologyat the University of Michigan, USA. Diann E. Brei is Professor of Mechanical Engineering and Associate Chair for Undergraduate Education at the University of Michigan, USA. Tab Content 6Author Website:Countries AvailableAll regions |
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