The Principles of Islamic Marketing

Author:   Baker Ahmad Alserhan
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9781032838595


Pages:   258
Publication Date:   24 June 2024
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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The Principles of Islamic Marketing


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Author:   Baker Ahmad Alserhan
Publisher:   Taylor & Francis Ltd
Imprint:   Taylor & Francis Ltd
Edition:   2nd edition
Weight:   0.480kg
ISBN:  

9781032838595


ISBN 10:   1032838590
Pages:   258
Publication Date:   24 June 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Dr Alserhan is the founder of the discipline of Islamic Marketing. He is the founding editor of the International Journal of Islamic Marketing and Branding (Inderscience), the founder and first editor of the Journal of Islamic Marketing (Emerald), the founder and editor of two Arabic journals on the subject. He is founder and Chair of the Global Islamic Marketing Conference, now in its seventh cycle, and he is the CEO of the International Islamic Marketing Association. He is also an associate Professor of Marketing at Qatar University. He previously worked at the United Arab Emirates University, Abu Dhabi University, and as a Credit Specialist for Microsoft European Operation Center, Ireland.

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