Overview

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zattais delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favor of providing you with practical guidance you can apply immediately to start generating more revenue. You'll learn things like: how to make smart and innovative pricing a core component of your next product offering; how to distinguish between every new, future-oriented monetization approach; and which factors to consider when you're choosing on a new pricing model for your most popular products. A must-listen for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

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"Danilo Zatta is a world-renowned pricing expert and management advisor, with over twenty-five years' experience leading pricing, sales, revenue growth, and business transformation projects for blue chip corporations, SMEs, and investors in Europe, North America, and around the world. He intervenes as key note speaker at leading universities and corporate events and also coaches C-levels on topline excellence. Dan received his doctorate in revenue management and pricing at TUM Munich in Germany and holds an MBA from INSEAD in Singapore and France. His studies in economics were completed at the UCD in Ireland and Luiss in Italy. Michael Kirby's voice has been described as: ""Present, crisp, and genuine. A voice you can trust with your house keys."" He is a California native, a lifelong skateboarder, waterman, and a classically trained actor who holds an MFA from The Old Globe Theatre. With a diverse career spanning more than a quarter century, Michael works in film, television, voice-over, and theater, and has been seen on Off-Broadway stages, as well as regional houses like The Mark Taper Forum, Syracuse Stage, The Old Globe, and many more. He is a member of the prestigious Antaeus Theatre company in Los Angeles. As a father of two toddlers, he approaches all things with a patient and nurturing spirit. Michael loves his craft and thrives on storytelling, both fiction and nonfiction."

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