Overview

From the author of an acclaimed study on women's magazines comes the definitive history of one of the most enduring but ever-changeable consumer items of the late 20th and 21st century--newspapers and magazines. This study details the triumphs and travails of the popular post-war press, with a litany of names that will evoke nostalgia--as well as some that provoked outrage on their emergence of a defining era. From Family Circle to Loaded, Picture Post to Zoo, and from Eagle to Hello! the decades after the war have brought readers a carousel of titles that could be intellectually stimulating in one decade while morally bankrupt in the next. Penned by a press professional who saw it all happen and has some interesting ideas about what lies ahead, this is a fascinating story with a host of riveting characters.

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9780720613339

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Brian Braithwaite has worked in magazines for most of his long career. He was the founder and publisher of Harpers and Queen, and he launched Cosmopolitan, Company, and County Living. He was for many years the publishing director of Good Housekeeping, and in 1992 he was awarded the Lifetime Achievement Award by the PPA.

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