Free Delivery Over $100
|
|
|||
|
||||
OverviewAlexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management. Full Product DetailsAuthor: Alexander SännPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 1st ed. 2017 Dimensions: Width: 14.80cm , Height: 1.40cm , Length: 21.00cm Weight: 3.401kg ISBN: 9783658172626ISBN 10: 3658172622 Pages: 235 Publication Date: 28 February 2017 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsInnovation Management and the Lead User Method.- Preference Measurement and Preference Prediction.- Evaluation of Contributions using Recommendation Systems.- Application in the Field of Industrial IT-Security.- Lead User Innovation Management in Practice.ReviewsAuthor InformationDr. Alexander Sänn graduated at the Chair of Marketing and Innovation Management at the Brandenburg University of Technology Cottbus-Senftenberg with Univ.-Prof. Dr. Daniel Baier. Tab Content 6Author Website:Countries AvailableAll regions |
||||
