Overview

The PR Paradox is an engaging and educational study on the nature of public relations for startups. It shares the thoughtful tips and best practices from a seasoned PR pro, and CEO of his own PR agency, Matias Rodsevich. After years of sharing tips and helping people create their own proper PR strategies, or scaling their strategies up, he now brings us this book which is foundational for PR and will help PR improve across the board. Matias also created the first PR community called PRlab, which he used as an inspiration for creating this book full of actionable examples, from one of the fastest growing startups in the world. This book is the manifestation of that community and his years of work experience. It is an entertaining and useful guide that will help anyone attempting PR for the first time, or trying to improve their PR practices.

Full Product Details

9789090337111

Table of Contents

Reviews

Reviews A must read for startup and scaleups that wants to grab the attention of the media and become their own pr-powerhouse. Remy GielingEditor in Chief, Sprout In today's 24/7 news cycle, a company's public image can be shaped in a matter of months, if not days. The PR Paradox provides all of the tips and tools for those startups and scaleups that want to take full control of their narrative and bring it to the next level. Shane RusellExecutive VicePresident - 5W New York PR is not just about getting your name in print; it's a strategic process that creates brand awareness and visibility, credibility and authority, and improves your search engine optimization when done well. For a start-up with those goals (and every start-up should have those goals), The PR Paradox is the place to start. Gini DietrichEditor in Chief, Founder and CEO of Spinsucks An easy to read and straight to the point PR-guide for every aspiring entrepreneur and PR-professional Bob BruinenbergSenior Communication Specialist, Edelman Amsterdam Matias is a PR professional that's been in the trenches of startup and scale-up PR for 10 years. This books shows his experience; it's an excellent read, jam-packed with value. Sjors MahlerHead of Marketing of PR.co The PR Paradox is full of practical tips and how-to guides - very useful for all startups and scale-ups for getting a good understanding and grip on their PR strategy. For sure worth reading! Gernot SchwendtnerCo-Founder of WeGrow Matias is a trusted source for tech companies all across the world. His book is exemplary and provides effective strategies to build the foundations of the PR strategy for your startup or scaleup with great workable ideas. Bianca ZwartFounder Black & White Communications

"Reviews ""A must read for startup and scaleups that wants to grab the attention of the media and become their own pr-powerhouse.""Remy GielingEditor in Chief, Sprout ""In today's 24/7 news cycle, a company's public image can be shaped in a matter of months, if not days. The PR Paradox provides all of the tips and tools for those startups and scaleups that want to take full control of their narrative and bring it to the next level.""Shane RusellExecutive VicePresident - 5W New York ""PR is not just about getting your name in print; it's a strategic process that creates brand awareness and visibility, credibility and authority, and improves your search engine optimization when done well. For a start-up with those goals (and every start-up should have those goals), The PR Paradox is the place to start.""Gini DietrichEditor in Chief, Founder and CEO of Spinsucks ""An easy to read and straight to the point PR-guide for every aspiring entrepreneur and PR-professional""Bob BruinenbergSenior Communication Specialist, Edelman Amsterdam ""Matias is a PR professional that's been in the trenches of startup and scale-up PR for 10 years. This books shows his experience; it's an excellent read, jam-packed with value.""Sjors MahlerHead of Marketing of PR.co ""The PR Paradox is full of practical tips and how-to guides - very useful for all startups and scale-ups for getting a good understanding and grip on their PR strategy. For sure worth reading!""Gernot SchwendtnerCo-Founder of WeGrow ""Matías is a trusted source for tech companies all across the world. His book is exemplary and provides effective strategies to build the foundations of the PR strategy for your startup or scaleup with great workable ideas.""Bianca ZwartFounder Black & White Communications"

Author Information

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available