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OverviewAnchored in the idea that political campaigns matter to electoral outcomes, The Politics of Emotions, Candidates and Choices analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters' perceptions of choices and candidate image. Accounting for the idiosyncratic nature of a campaign environment and a candidate's message, this analysis isolates specific emotional dimensions that were influential on voters' appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrate the causal relationships between voters' emotional responses and issue appraisals, this book illustrates the specific electoral contexts when voters' emotions are trusted as political knowledge and transferred to their beliefs about certain policies. Full Product DetailsAuthor: Heather E. YatesPublisher: Palgrave Macmillan Imprint: Palgrave Pivot Edition: 1st ed. 2016 Dimensions: Width: 14.80cm , Height: 1.00cm , Length: 21.00cm Weight: 0.336kg ISBN: 9781137515261ISBN 10: 1137515260 Pages: 139 Publication Date: 14 May 2016 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsList of tables Introduction Vindicating the Emotional Citizen Chapter 1 The Marketplace of Emotions Chapter 2 Mission Accomplished-The Reelection of George W. Bush Chapter 3 The New Politics of Hope and Change Chapter 4 Renewed Awareness: perspectives on gender and race Chapter 5 Hope is a Renewable Resource Chapter 6 The Politics of Emotions, Campaigns and Looking Ahead BibliographyReviews
Author InformationHeather E. Yates is Assistant Professor of American Politics at the University of Central Arkansas, USA. She specializes in political behavior research that addresses questions involving campaigns and elections, interest groups, identity politics and especially, women in politics. Dr. Yates has co-authored research with her advisor, Dr. Allan Cigler, on pre-reform era Interest Groups strategies. Tab Content 6Author Website:Countries AvailableAll regions |