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OverviewThe Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. Full Product DetailsAuthor: J. Lees-MarshmentPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2011 Weight: 0.350kg ISBN: 9781349359448ISBN 10: 1349359440 Pages: 259 Publication Date: 01 January 2011 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsIntroduction Analyzing the Market Strategic Development Leading Responsively Marketing the Party Communicating Managing Delivery Marketing Democratically Conclusion: Political Marketing, Democracy and Partnership Academic References Practitioner Interview ReferencesReviews'The Political Marketing Game by Jennifer Lees-Marshment is about as thorough an analysis of a discipline, regarded as much an art as it is a science, that one could ever hope for...Lees-Marshment combines 100 interviews (over 5 years of research, across 5 western liberal democracies) of heavy weight political marketing practitioners with her keen understanding of the wealth of existing academic literature on the subject. Undoubtedly, the highlights of the book are the musings of communication directors, political representatives, pollsters and strategists including (amongst many others) Alastair Campbell, Iain Duncan Smith and Philip Gould, on their various electoral battles...This is a hugely informative study on an important field that is changing and developing at an extraordinary rate.' Progress magazine 'The Political Marketing Game: 'Drawing on insights gleaned from an extensive range of interviews, Lees-Marshment's monograph is packed full of fascinating reflections from practitioners...each chapter ends with a series of tables listing the dos and don'ts...packed full of practical advice, this book will be a bible for political operatives to be kept close at hand for frequent reference.' Political Studies Review 'Lees-Marshment offers sagacious views on, inter alia, the importance of investing in detailed research and acting on the uncomfortable findings, building and maintaining a strong political organisation, providing vision and principle, and offering clear, simple and deliverable pledges...her book provides a wealth of insights into political marketing and merits a place on the bookshelves of political scientists as well as practitioners.' Tim Haughton, Birmingham University, UK 'The Political Marketing Game by Jennifer Lees-Marshment is about as thorough an analysis of a discipline, regarded as much an art as it is a science, that one could ever hope for...Lees-Marshment combines 100 interviews (over 5 years of research, across 5 western liberal democracies) of heavy weight political marketing practitioners with her keen understanding of the wealth of existing academic literature on the subject. Undoubtedly, the highlights of the book are the musings of communication directors, political representatives, pollsters and strategists including (amongst many others) Alastair Campbell, Iain Duncan Smith and Philip Gould, on their various electoral battles...This is a hugely informative study on an important field that is changing and developing at an extraordinary rate.' Progress magazine 'The Political Marketing Game: 'Drawing on insights gleaned from an extensive range of interviews, Lees-Marshment's monograph is packed full of fascinating reflections from practitioners...each chapter ends with a series of tables listing the dos and don'ts...packed full of practical advice, this book will be a bible for political operatives to be kept close at hand for frequent reference.' Political Studies Review 'Lees-Marshment offers sagacious views on, inter alia, the importance of investing in detailed research and acting on the uncomfortable findings, building and maintaining a strong political organisation, providing vision and principle, and offering clear, simple and deliverable pledges...her book provides a wealth of insights into political marketing and merits a place on the bookshelves of political scientists as well as practitioners.' Tim Haughton, Birmingham University, UK Author InformationJENNIFER LEES-MARSHMENT Senior Lecturer at Auckland University, New Zealand. Her books include Political Marketing and British Political Parties (2001 and 2008), The Political Marketing Revolution (2004), Political marketing: principles and applications (2010) and Global Political Marketing (2010). Tab Content 6Author Website:Countries AvailableAll regions |