Overview

This is the first book to focus on James Bond's relationship to the playboy ideal through the sixties and beyond. Examining aspects of the Bond phenomenon and the playboy lifestyle, it considers how ideas of gender and consumption were manipulated to construct and reflect a powerful male fantasy in the post-war era. This analysis of the close association and relations between the emerging cultural icons of James Bond and the playboy is particularly concerned with Sean Connery's definitive Bond as he was promoted and used by the media. By exploring the connections that developed between Bond and Playboy magazine within a historical framework, the book offers new insights into these related phenomena and their enduring legacy in popular culture.

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9780719082276

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Reviews

This book engages a range of topic relevant to university courses in fields such as English, History and Cultural Studies. It will also appeal to fans of Bond and popular culture. The playboy and James Bond is concise, fluent and eminently readable, striking the right balance between sharp analysis and telling a compelling story. - Professor Christoph Linder, University of Oregon

Author Information

Claire Hines is Senior Lecturer in Film and Television at Southampton Solent University

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