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Overview""Cullis will enlighten you as to why personalized medicine will be the greatest technological advance you have ever experienced."" - Rob Wright, Chief Editor, Life Science Leader In this persuasive and compelling book, Pieter Cullis argues that personalized medicine, also known as precision medicine, is the biggest revolution of our time. By replacing the current one-size-fits-all approach to medicine with medical treatment based on a patient's unique molecular makeup, personalized medicine will radically change the role of doctors and patients and even the future of our species. Increasingly, instead of focusing on the treatment of chronic diseases, as they do today, doctors will focus on helping people prevent disease. The end result will be to dramatically extend and improve our lives, creating a minefield of practical and ethical issues. Written in clear, accessible language, the book explains what personalized medicine is, how it will change healthcare, and what it means for humanity's future. Full Product DetailsAuthor: Pieter Cullis , Iva CheungPublisher: Greystone Books,Canada Imprint: Greystone Books,Canada Dimensions: Width: 13.90cm , Height: 1.50cm , Length: 21.50cm Weight: 0.226kg ISBN: 9781771640381ISBN 10: 1771640383 Pages: 176 Publication Date: 10 February 2015 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsPieter Cullis is one of those rare individuals who can conduct cutting-edge science, see how it fits in the big picture, and explain it all with clear, graceful storytelling. This book is essential reading for anyone--from the novice to the insider--who is seeking to understand how medicine is changing. --Luke Timmerman, biotechnology journalist and author of the forthcoming book Hood: A Revolutionary Life in Science and Technology Cullis will enlighten you as to why personalized medicine will be the greatest technological advance you have ever experienced. - Rob Wright, Chief Editor, Life Science Leader This is a must-read for anyone who wants a glimpse into medicine's potentially revolutionary future. --Tom Blackwell, The National Post ""Pieter Cullis is one of those rare individuals who can conduct cutting-edge science, see how it fits in the big picture, and explain it all with clear, graceful storytelling. This book is essential reading for anyone--from the novice to the insider--who is seeking to understand how medicine is changing.""--Luke Timmerman, biotechnology journalist and author of the forthcoming book Hood: A Revolutionary Life in Science and Technology ""Cullis will enlighten you as to why personalized medicine will be the greatest technological advance you have ever experienced."" - Rob Wright, Chief Editor, Life Science Leader ""This is a must-read for anyone who wants a glimpse into medicine's potentially revolutionary future.""--Tom Blackwell, The National Post """Pieter Cullis is one of those rare individuals who can conduct cutting-edge science, see how it fits in the big picture, and explain it all with clear, graceful storytelling. This book is essential reading for anyone--from the novice to the insider--who is seeking to understand how medicine is changing.""--Luke Timmerman, biotechnology journalist and author of the forthcoming book Hood: A Revolutionary Life in Science and Technology ""Cullis will enlighten you as to why personalized medicine will be the greatest technological advance you have ever experienced."" - Rob Wright, Chief Editor, Life Science Leader ""This is a must-read for anyone who wants a glimpse into medicine's potentially revolutionary future.""--Tom Blackwell, The National Post" Pieter Cullis is one of those rare individuals who can conduct cutting-edge science, see how it fits in the big picture, and explain it all with clear, graceful storytelling. This book is essential reading for anyone--from the novice to the insider--who is seeking to understand how medicine is changing. --Luke Timmerman, biotechnology journalist and author of the forthcoming book Hood: A Revolutionary Life in Science and Technology Cullis will enlighten you as to why personalized medicine will be the greatest technological advance you have ever experienced. - Rob Wright, Chief Editor, Life Science Leader This is a must-read for anyone who wants a glimpse into medicine's potentially revolutionary future. --Tom Blackwell, The National Post Author InformationPieter Cullis, PhD, is director of the Life Sciences Institute at the University of British Columbia, chairman of the B.C. Personalized Medicine Initiative, and a professor in the Department of Biochemistry and Molecular Biology at UBC. He has a PhD in physics from UBC and did a post-doc at Oxford University in biochemistry. He is also a recipient of the Prix Galien, Canada's top award for developing new drugs to treat disease. Iva Cheung holds an MSc from the University of British Columbia and works as a freelance editor. Both live in Vancouver. Tab Content 6Author Website:Countries AvailableAll regions |