|
|
|||
|
||||
OverviewFrom the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of an industry and its charismatic characters No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes--one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City 's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? Full Product DetailsAuthor: Chandler BurrPublisher: Henry Holt & Company Imprint: Henry Holt & Company Dimensions: Width: 16.50cm , Height: 2.60cm , Length: 24.10cm Weight: 0.562kg ISBN: 9780805080377ISBN 10: 0805080376 Pages: 306 Publication Date: 22 January 2008 Audience: General/trade , General Format: Hardback Publisher's Status: Out of Stock Indefinitely Availability: In Print Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsAuthor InformationChandler Burr is the New York Times perfume critic and author of The Emperor of Scent: A Story of Perfume, Obsession, and the Last Mystery of the Senses and A Separate Creation. Burr, who earned a master's in international economics and Japan studies from the Paul H. Nitze School/Johns Hopkins, has written for The Atlantic, The New York Times Magazine, U.S. News & World Report (where he was a contributing editor), and The New Yorker. He lives in New York City. Tab Content 6Author Website:Countries AvailableAll regions |