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OverviewIn todays industries, New Product Development (NPD) is often the focal point of competition. Companies that are able effectively to develop, produce and introduce new products are the key competitors in markets where variety and time-to-market play an increasingly important role. This examination into the organisation of Integrated Product Development aims to answer the question: Which integration mechanisms lead to effective co-ordination and overlap of New Product Development activities in which situations? The mechanisms, strat egies and goals, knowledge and skills, and organisational arrangements are presented, and their impact on the results of NPD projects and relationships is discussed. An in-depth understanding of the background and theory is provided, using detailed case s tudies to illustrate both the human and organisational issues in practice. Full Product DetailsAuthor: Victor PaashuisPublisher: Springer London Ltd Imprint: Springer London Ltd Edition: Softcover reprint of the original 1st ed. 1998 Dimensions: Width: 15.50cm , Height: 1.40cm , Length: 23.50cm Weight: 0.454kg ISBN: 9781849969987ISBN 10: 1849969981 Pages: 266 Publication Date: 21 October 2010 Audience: Professional and scholarly , Professional and scholarly , Professional & Vocational , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |