Overview

Every day people produce loads of data about themselves simply by living in the modern world: they click Web pages, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the 21st century, a savvy group of mathematicians and computer scientists sifts through this data to determine how to manipulate people's behavior--what they buy, how they vote--without their even realizing it. Houghton Mifflin

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'The Numerati' is a kind of travelogue, a report from the shadowy regions where data mining, the search for new algorithms and the divination for the hidden meanings disclosed by our choices animates a type of research that was impossible to imagine before the computer . . . an interesting book . . . Baker knows well that the Numerati cannot answer the big questions, like where do we go from here? But perhaps they can help us avoid falling off whatever cliffs we decide to peer over.

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