Overview

HOW WOULD IT FEEL TO MASTER THE OWN TRUST PROBLEMS AND REALLY BE SUCCESSFUL IN BRANDING? We would all love being so successful, that we convince with our personality, leadership and brand. But how would it be, being also successful with regard to trust? Fact is: Branding matters more than ever - it can be the key to your success. But trust matters, too - even more. Entrepreneur, author, trust expert and personal branding coach (Key Person of Trust (KPT)) Karin Sebelin has developed the new branding concept Becoming a Key Person of Trust (KPT) that is based on 4 pillars: 1. Trust, 2. Personality, 3. Leadership and 4. Brand. It is the exclusive education for entrepreneurs who want to achieve more. This book shows you how to become such a compelling Key Person of Trust (KPT). In the end you are best prepared for maximum and long-term success. LEARN THE RECIPE FOR BRANDING SUCCESS In this book Karin Sebelin teaches you the background and the 14 KEY COMPONENTS FOR BUILDING TRUST. She reveals the 10 KEY QUALITIES for Becoming a Key Person of Trust (KPT) . Implement what you learn in the book and you can: Become successful with regard to trust Gain a new attitude with regard to success Gain self-trust and self-confidence Become authentic, credible and trustworthy Develop character and attitude Make a difference, become unique and distinctive / Position yourself Better present and better perform Become visible and attractive (for people, contacts, dream customers) Become a thought leader / Build effective teams Convince with the own personal voice, message, mission, vision Create chances and opportunities / Get orders easily Develop a good reputation Enjoy more trust and influence The book is a powerhouse resource packed with inspiring and new insights that will change the way that businesses approach trust, entrepreneurship and branding. WWW.KEYPERSONOFTRUST.DE

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9783000606526

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Praise for The Next Revolution in Branding Trust is vital to any brand, as Karin Sebelin articulates throughout The Next Revolution in Branding: Becoming a Key Person of Trust. Success is dependent on integrity, which must always be top of mind. --Dorie Clark, strategy consultant, speaker, author of Entrepreneurial You, Stand Out and Reinventing You To be a relevant personal, organisational or offering brand, you need credibility based on trust. Karin's book shows that trust that has been conceptualised and nurtured from multiple perspectives will be most likely to have the depth, strength and resilience to support a strong brand platform. --David Aaker, vice chairman of Prophet, brand strategist, author of eighteen books on marketing, business strategy and branding Trust is the most valuable currency in the 21st century. Yet the concept continues to be elusive. This book is packed with concrete principles and actionable advice. Karin Sebelin reveals how to boost your success by becoming a trustworthy individual, and a trusted and respected brand in business. Her advice will encourage you to think and motivate you to act. I strongly recommend this book.' --Frank Sonnenberg, CEO of Sonnenberg & Partners, awardwinning author of seven books including Follow Your Conscience and Managing With a Conscience In this book, Karin Sebelin demonstrates that branding begins with trust. It's a valuable lesson for any marketer. --Nir Eyal, consultant, speaker, bestselling author of Hooked: How to Build Habit-Forming Products

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