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OverviewThe business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. This rich collection from an eclectic group of strategists provides alternatives. Full Product DetailsAuthor: Julie VerityPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Dimensions: Width: 15.50cm , Height: 1.60cm , Length: 23.50cm Weight: 0.450kg ISBN: 9780230358379ISBN 10: 0230358373 Pages: 181 Publication Date: 19 October 2012 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationJULIE VERITY (PhD) is a consultant, lecturer, writer and researcher in the field of strategy. She has split her working life between academia and the commercial world, bringing to each experience and knowledge from the other. Chosen to be the Shell International Fellow at Cranfield School of Management in 1990, her two year fellowship became a twenty year consulting relationship with the giant global oil group. Within Shell, she has worked with the Scenario team, with the Corporate Communications function, with Learning and with many of the Group's national companies. Julie holds visiting faculty positions at Cranfield and Cass Business School and is an associate at Duke CE. This is an edited collection of chapters from strategists who are academics, practitioners and consultants, all three or combinations of these. Julie Verity Tab Content 6Author Website:Countries AvailableAll regions |