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OverviewRegional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges. Full Product DetailsAuthor: B. Ambos , B. SchlegelmilchPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Dimensions: Width: 14.00cm , Height: 2.40cm , Length: 21.60cm Weight: 0.525kg ISBN: 9780230538757ISBN 10: 0230538754 Pages: 301 Publication Date: 10 December 2009 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPART I: SUCCEEDING IN EUROPE The Market: Is there Common Ground Between Belgian and Bulgaria or Spain and Slovakia? The Headquarter Dilemma: Does Geography Matter? The Local Dilemma: Why Does Corporate not Recognize How Different We Are From Other Markets? The Regional Solution: Dynamic Management of Market Diversity PART II: CHALLENGES AND SOLUTIONS US Companies in Europe: Going East – Challenges and Solutions Japanese Companies in Europe: Going West – Challenges and Solutions European Companies: Developing the Home Turf – Utilizing Emerging Market Opportunities PART III: SELECTED CASES – THE BEST IN CLASS Learning From the Pharmaceutical Industry Learning From the Automotive Industry Learning From the Sport Shoe Industry Learning From the Banking Industry Conclusion The Dynamic Competence Relay (DCR): The New Role of Regional ManagementReviewsAuthor InformationBJÖRN AMBOS Professor for International Management and Marketing, Vienna University of Economics and Business Administration, Austria. BODO B. SCHLEGELMILCH Professor for International Marketing and Management, Dean of the WU Executive Academy, Vienna University of Economics and Business Administration, Austria. Tab Content 6Author Website:Countries AvailableAll regions |