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OverviewFull Product DetailsAuthor: Gerrit HeinemannPublisher: Springer Imprint: Springer Edition: 1st ed. 2023 Weight: 0.886kg ISBN: 9783658407568ISBN 10: 3658407565 Pages: 503 Publication Date: 31 March 2023 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Language: English Table of ContentsReviewsAuthor InformationProf. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce as well as founder and head of the eWeb Research Center at Niederrhein University of Applied Sciences. Professor Heinemann was one of the first academics in Germany to address the topic of online commerce from the perspective of business administration. He has been one of the leading e-commerce researchers for years and is considered one of the most distinguished retail experts in the German-speaking world. He has already published more than 300 specialist articles and numerous specialist books on the topics of the future of retail, digitalisation, e-commerce and online and multi-channel retailing. Tab Content 6Author Website:Countries AvailableAll regions |
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