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OverviewFull Product DetailsAuthor: Johny K. Johansson , Michael T. FurickPublisher: Cognella, Inc Imprint: Cognella, Inc Edition: 2nd Revised edition Dimensions: Width: 21.50cm , Height: 2.90cm , Length: 27.90cm Weight: 0.525kg ISBN: 9781516527076ISBN 10: 1516527070 Pages: 578 Publication Date: 28 February 2018 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationJohny K. Johansson is professor emeritus in the McDonough School of Business at Georgetown University. An expert in international marketing strategy, he has published over seventy articles and book chapters, and spoken at conferences and universities around the world. His most recent book, co-authored with Kurt Carlson, is Contemporary Brand Management, also available in a Chinese translation. Michael T. Furick has worked as a data processing and information technology executive, as an assistant professor of international marketing at Georgia Gwinnett College, and as a faculty member at Mercer University Atlanta. He has worked in the United States and abroad helping companies develop, implement, and adjust market strategies to achieve both short and long-term objectives. Tab Content 6Author Website:Countries AvailableAll regions |
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