Overview

Pivot your organization toward a more scalable and profitable business model. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.

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Barry Libert is chairman and CEO of OpenMatters and a senior fellow at the Wharton SEI Center for Advanced Studies in Management. Libert is also an angel investor, board member, and has been a business model and digital adviser to companies such as AT&T, Microsoft, GE Healthcare, Deloitte, ESPN, and Goldman Sachs. Jerry Wind is the Lauder Professor and Professor of Marketing at the Wharton School and the founding director of the Wharton SEI Center for Advanced Studies in Management. He is internationally known for his pioneering research on networked organizations, mental models, marketing strategy, and marketing-driven business strategy. Megan Beck is the Chief Insights Officer at OpenMatters, where she leads the firm's investor and business research, publications, and curriculum initiatives. She is also an associate on network initiatives at the Wharton SEI Center for Advanced Studies in Management. Previously, she was a Bain consultant. Kevin T. Collins, an Audie Award-winning audiobook narrator, is an actor, singer, recording artist, and director who can be seen off Broadway, on television, and in films.

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