The Neoliberal Self in Bollywood: Cinema, Popular Culture, and Identity

Author:   Namrata Rele Sathe (Southern Illinois University, Carbondale)
Publisher:   Intellect Books
ISBN:  

9781789388800


Pages:   134
Publication Date:   23 February 2024
Format:   Hardback
Availability:   Out of stock   Availability explained
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The Neoliberal Self in Bollywood: Cinema, Popular Culture, and Identity


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Overview

An exploration of the consequences of unbridled expansion of neoliberal values within India through the lens of popular film and culture. The neoliberal self, far from being a stable marker of urban, liberal, millennial Indian identity, is replete with contradictions and oppositions. This study of the unstable neoliberal identity lays bare the sense of precarity and inherent inequality that neoliberal regimes confer upon their subjects. This analysis draws upon theories of feminist media studies, popular culture analyses, and film studies to critique mainstream Hindi cinema texts produced in the last two decades. Rele Sathe also examines a variety of peripheral subjects and texts, including the film star, the urban space, web series, YouTube videos, and social media content.

Full Product Details

Author:   Namrata Rele Sathe (Southern Illinois University, Carbondale)
Publisher:   Intellect Books
Imprint:   Intellect Books
ISBN:  

9781789388800


ISBN 10:   1789388805
Pages:   134
Publication Date:   23 February 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

List of Figures Acknowledgements Introduction: The Future that Never Was   1. The Maladjusted Metrosexual: Urban Masculinity, Neoliberal Workplaces, and Romantic Dysfunction 2. At Home in the City: Women, Sexuality, and Democratic Politics in the Urban Space 3. Forging a Fairytale: New Rituals of Romance and Marriage in Neoliberal India 4. Brand ‘Priyanka Chopra’: The Cult of Individuality, Citizenship, and the Transnational Female Celebrity   Epilogue: Fraying Selves and Disintegrating Realities  Notes  Bibliography

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Author Information

Namrata Rele Sathe holds a Ph.D in media studies and is currently a postdoctoral fellow affiliated to the School of Interwoven Arts and Sciences at Krea University, Sri City. She is the assistant editor of Studies in South Asian Film and Media. Her research interests include feminist media studies, literary studies, gender and sexuality studies, and popular culture.

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