Overview

Economic history involves the study of economies or economic phenomena rooted in the past. Economic history analysis is undertaken using a number of historical methods, statistical methods and require the application of economic theory to historical situations and institutions. Topics include financial and business history, which overlap with areas of social history such as demography and labor history. Many early books on economic history described businesses, economies or industries, with relatively less emphasis on econometrics or theoretical analyses. Marketing books study the techniques and policies that are used to create, keep and satisfy the customer. This is one of the key components of business management, encapsulating processes used to create, communicate, and deliver value propositions to customers, clients, partners, and society as a whole. Originally meaning going to a market with goods for sale , marketing is a set of processes that are interconnected and interdependent with other functions of a business that are focused on stimulating customer interest and satisfaction

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9781805471929

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