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OverviewFull Product DetailsAuthor: MCLUHAN MARSHALL , Quentin Fiore , Jerome AgelPublisher: Gingko Press Imprint: Gingko Press Edition: New edition Dimensions: Width: 10.20cm , Height: 1.20cm , Length: 17.80cm Weight: 0.213kg ISBN: 9781584230700ISBN 10: 1584230703 Pages: 160 Publication Date: 01 August 2001 Audience: General/trade , General Format: Book Publisher's Status: Unspecified Availability: In Print Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsThese laws of media, which McLuhan calls ""the tetrad,"" can help one to understand and, perhaps, respond constructively to the new medium.... Some of the implications seem prophetic.--Euchner, Jim ""Research-Technology Management (Journal)"" These laws of media, which McLuhan calls the tetrad, can help one to understand and, perhaps, respond constructively to the new medium.... Some of the implications seem prophetic.--Euchner, Jim Research-Technology Management (Journal) Author InformationHerbert Marshall McLuhan was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. He began his teaching career as a professor of English at several universities in the U.S. and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression ""the medium is the message,"" the term global village and predicted the World Wide Web almost 30 years before it was invented. He was an influential fixture in media discourse. Tab Content 6Author Website:Countries AvailableAll regions |